For PR administration pupils: Classification of PR texts and benefits of utilizing PR articles
Category of PR texts
After a bit was touched by us in the peculiarities of writing pr texts, it is the right time to talk about the sorts of PR articles. Happily, here we have been expecting brand new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the old type press launch pertains to the category of image texts. Regular publication of data guides could form an image that is certain a product, solution or company.
- The possible lack of press releases is the fact that its market is always extremely restricted to the circle of interested professionals: it’s difficult to imagine a common citizen whom opens the website of their favorite paper at night after finishing up work, however a profile resource that places pr announcements on the net.
- 2. Interviews. a feature that is pleasant of when you look at the format of «interview» is the fact that it is possible to individually prepare a «convenient» selection of questions, avoiding any unneeded subjects. Or specifically concentrate on uncomfortable concerns, without waiting around for them (in an infinitely more situation that is uncomfortable to be set by opponents.
- Image interview allows you to tell of a person that is specific and in regards to the business, product, solution an such like. PR-copywriting also assumes this structure for the interviewing, as soon as the relevant concerns within the text foresee the questions that usually arise through the reader.
- 3. Image text. Usually, the writing of image articles is founded on the perfect solution is of some socially significant dilemmas or defines processes being interesting to your potential audience. Examples of PR-texts of the kind:
- exactly How company N built a playground that is new
- the way the workers of business N took part into the Sabbatarian
- Company N has purchased equipment that is new permits producing a lot more helpful juices
- The handling of business N chose to subtract 10% for the wage into the Peace Fund
- N group took first spot in town competitions.
- 4. Biography. This form of PR-texts should produce an optimistic image of the particular individual, be it a politician, sportsman, singer or other people. Image biographical texts are characterized by the truth that here, combined with the PR that is usual frequently meets his «black» other. Everbody knows, dirtying an individual is always easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they might not also mention a person that is particular business or service. For example, you discover on the Internet overview that is excellent, telling in regards to the development styles of Russian-language services for producing landing pages.
- The materials is lively, appropriate, marketing records in it are generally not very. The thing that is only reveals in this text is an evident image «trace» — the signature at the conclusion of the article.
- The leading specialist of landing page creation service «Landing +» for example, » Ivan Ivanov. The site is so-and-so».
- this indicates to be always a trifle, nevertheless the reader currently has a specific impression: «Yeah, if all things are interesting, professional as well as on the shelves, then in this «Landing +» they know a whole lot about good landing pages». As well as if the reader does not immediately go right to the web site associated with service, he can curently have a specific opinion that is positive.
Great things about utilizing PR articles
- everbody knows, no body might have purchased the writing of PR-texts, if there have been no pro from their store. Luckily, there was. And considerable! Below, we tried to recall the main advantages of which image materials are valued.
- general cheapness. The price of composing A pr-text that is solid the net is several times less than your order of advertising on tv or producing a video clip. Therefore the placement of such materials on the internet may be much cheaper. If it’s a concern of pr announcements, chances are they could be put at no cost, spending entirely on creating content.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The placement of PR articles on the web is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the major search engines, which greatly increases the regularity of reference to the brand (service, company) on the Internet. Cumulative impact doing his thing. Well, we must keep in mind about the development of the «trust» associated with web site and targeted prospects who stumbled on the business’s website from direct links.
- a target audience that is huge. Today you are able to compose PR-articles on any topic, firmly knowing that they’ll still talk with their visitors. Profile sites on the internet are adequate for materials to locate their market.
- Increased self- confidence. Unlike advertising articles, which are generally observed by visitors skeptically, PR-texts are interesting homework for you towards the audience in on their own. Consequently, the given information that develops in image articles, causes your reader far more confidence.
A epilogue that is small
- PR-text is just a tool that is really powerful enables you to solve nearly every dilemma of image character. Proper usage of OL articles can do what you should maybe not achieve, perhaps the most advertising that is expensive.
- Image articles remove the boundaries for the reader’s distrust, that will be the primary and positively unique home of most PR copy writing.